Video Production Business Tips – Are You Losing Profits When You Screen Calls?

In the few years of being in the video production industry, how often do you screen your calls?

I’ll guess that you screen them every time the phone rings and if you don’t recognize the phone number, you let it go to voicemail. After all, if it’s an important call, they’ll leave a message right?

But what’s the cost of letting it go to voicemail?

Advertising Agencies, out-of-town video producers or corporations that need to book a videographer right away often won’t leave a message. And if they do, by the time you call them back, they will have already booked another shooter.

In the past week, I’ve let two such calls go to voicemail and both actually left messages regarding the immediate need for a videographer. I checked both messages a couple hours later. When I called them back, both had already booked other videographers.

I thought to myself, “Holy Crap! Really? They booked another videographer that fast?”

Yes.

By not answering the phone when they called, I lost close to $3,000 in sales on what sounded like incredibly simple shoots.

After kicking myself in the tail for a few days because I know better, I vowed to always answer the phone when I don’t recognize the number unless I’m in a meeting or in the middle of a shoot.

Today, I received a call from an “unknown” number. At first, I thought this is just another sales call and I don’t have time to deal with it. Then, I remembered the pain of losing an easy $3,000 last week so I grabbed the phone and answered it.

The person on the other line said, “Hi, I’m Mrs. Corporate Client in California and I need a videographer to shoot highlights at a 2 hour event next Thursday night and to edit the footage into a short news-style package. My budget is $2,000. Can you help me with this?”

After a brief conversation and a quick contract, the deal was done.

That might be the quickest $2,000 I’ve sold in a really long time. Seriously, it took ten minutes to close $2,000 in business just because I answered the phone.

The point in all this is that many clients who are calling you from out of town don’t want to spend a lot of time researching and comparing rates between several video production companies. They simply don’t have time to deal with it so the first warm body that answers the phone wins. Period!

Sure, they may glance at your website to make sure you are qualified but in a lot of cases, the only credential they require is that your website popped up on Google when they searched for “corporate video” or whatever for your location.

Now, most of these callers will have an idea in their head on how much they want to spend for your service. If and when they ask what your day or half day rate is, tell them that you usually handle these types of shoots for $X amount of dollars. Then follow up quickly by asking, “Does that work for your budget?”

If they say, “Yes”, get to a point quickly where you can send them your contract. If they answer, “No”, ask, “What budget do you have in mind? I’d love to work with you on this so we may be able to work something out.”

Then, if they come back with a number you can live with, book it. If they are too low then it’s up to you whether you want to turn it down or take it.

Just remember that in today’s economy, a bird in the hand is better than two in a bush. I think that as long as you can cover your costs, you should strongly consider taking the deal. After all, it’s money flowing into your bank account and you’ll have the opportunity to win a client for life.

They won’t hire you all the time, but if they ever need a video production company to shoot something within a few hundred miles to your studio, they’ll call you first. The lifetime value of that client has potential to be very profitable.

BOTTOM LINE: Answer the phone. You can always hang up if it’s a sales call but there is a good chance you’ll lose business if you let potential clients go to voicemail.

Video Production – Businesses That Don’t Need Video

Video production is on the rise because it has the power to influence and create awareness about your business. Times have changed since people only had to the option of asking others where to go. Since the introduction of the internet people can search whatever they want by simply asking Google. For instance, it was only a few decades ago when somebody visiting Toronto could be referred by a friend about the wonderful California Sandwich made by Auntie Hanna with that specific local taste, which makes it unique and special. That small place received many visitors because of the famous sandwich. It was easy then because by that time everybody knew where Auntie Hanna lived.

Today things are quite different. These original streets are surrounded by many new ones with new names, and the mix of different nationalities makes the landscape so diverse, and then to find that very special sandwich without a reference is really hard and sometimes impossible.

Maybe, there are people who are looking for this specific dish, but nobody knows where to find it, because it is not included in one of the most common applications used in smart phones or perhaps it is only mentioned as one photograph among a lot of similar sandwiches photographs listed in an anonymous site in a Canadian tourist guide.

What do Auntie Hannah grandsons require to recover the old glory of the original California Sandwich recipe with Canadian taste? Better quality? Better price? Or simply, to be known through a good video production for advertising, recommended in all the applications in every smartphone that visits the city.

The whole world knows that the Internet is here, and smart phone’s and portable devices sharing terabytes of information about any imaginable topic are here to stay.

Small businesses survival is not a “David vs. Goliath” battle against big companies

Many traditional and small businesses in Canada are facing the information era as a David against Goliath battle because they ignore the huge world of possibilities that these new items offer to all the family businesses, artisanal hand crafted articles and small companies. Most of their owners believe that they are not able to compete against the big volume of money invested in publicity by great companies, television advertising time is expensive, and so they consider that a good opinion of a neighbour and the great quality of the product or service offered is enough to survive.

In the 21st century quality of your product means nothing if only you know it. Marketing today is a question of visibility and the survival of companies, either big brands or small familiar coffee shops, depends on how many people will know your products and buy them in a near future. A small photograph in a local newspaper will keep your product hidden from the rest of the world.

Every good product or service deserves a professional video production

Many familiar enterprises try to supply this necessity using ugly homemade videos; of a very poor quality that fail to create curiosity in new customers, producing instead a rejection effect; making the potential clients believe that your offer is as bad as the video.

Video Producers have been recognised all around the world, because of the excellent qualities of their performances, many international awards are the fruits of this outstanding labour.

Considering to hire a professional video production company to induce the visibility of your products, is a wise decision that will bring your product or service to a wider public, taking advantage of the new technologies and popularity of the applications in mobile devices.

A professional video of just a couple of minutes, inserted in the right websites, available for any user, will soon increase your sales, and help your small, familiar, or individual enterprise, to survive and keep a share of the market, without changing your traditional methods, recipes or uses.

Video production companies are waiting for small and large enterprises with good creative briefs and have the foresight to invest in a very good video to stay relevant.

Good Quality Video Advertising Is the Answer

No matter what your business is, the world needs to know it, and a very well designed video production, made by professionals will help you. Let a professional make the best video for you and you will be rewarded for this.

You don’t have to put your future in the hands of a friend with a hobby camera; this can be done for a birthday party, but not for something that can be the difference between keeping your company open or going out of business. Think twice, how you are spending money in advertising; are you investing resources in the future of your traditions and products.

Video Production Business Tips – A Great Way to Enhance Relationships With Customers and Prospects

 I’m not usually an advocate of giving away free video production services to non-profit organizations unless there is a direct marketing benefit for your video business. If you are wondering whether to say yes or no when a non-profit requests your services on a pro bono basis, ask yourself the following questions:

1. Are any of my better video customers involved in this non-profit organization either as a sponsor or as a member on their board of directors?

If so, this can be a great way to make your relationship even stronger with that customer particularly if that video customer spends a lot of money with you each year. It’s an up close and personal way for them to see that you share the same values as they do when it comes to giving back to the community.

This will give you an edge over the competition but be careful not to commit to more than one or two “freebies” each year. You want to make sure you have plenty of capacity to produce all your “for profit” video projects in a timely manner and you don’t want the free jobs to get in the way.

2. Are any of my “gotta have” prospects involved with the non-profit?

If so, the same advice in #1 above applies. If you are able to work shoulder to shoulder with decision makers at your top prospect companies, it will be extremely easy to get your foot in the door.

3. Can I get some type of marketing or advertising exposure in return for doing this video project work for free?

If you are doing the work for free, it’s perfectly acceptable to expect something in return from the non-profit organization. In many cases, you can put a link to your website on their website, you can get the non-profit to send an email out to everyone on their list telling about the new video along with information about your company, or you can get them to announce your name and company at their fundraisers.

In order to get the most out of your efforts, see to it that you get some type of exposure for your video business. Also, keep in mind that there are usually a lot of heavy hitters who attend these non-profit fundraisers so see if you can negotiate a couple free tickets or perhaps an entire table so you can invite customers and prospects to attend with you.

I attended a pro bono PSA shoot before. I decided to participate because my largest client asked if I’d be interested in supporting them in their efforts to make the non-profit successful in our community.

For starters, the non-profit is doing wonderful things for children here so, as a father of four, I don’t mind pitching in. Secondly, this particular client spends over a hundred thousand dollars a year with my video production company so spending a couple days on a PSA is a great way to make our working relationship even stronger.

No matter how you look at it, my investment on this free video project will be returned ten folds or maybe even more over the lifetime value of this client. In fact, as we were packing up the truck, my client started talking to me about another major corporate project that is coming up next month that they want me to produce.

It’s funny how it all works sometimes.

Starting A Home Business – How To Build An Information Product Business

If you are considering starting a home business this year, then you should know that one of the most profitable types of businesses you can start online is one that sells information products. Information products are simply products like eBooks and eCourses that offer “how-to” information to your customers. Ideally, someone who creates these information products understands the topic well enough through either experience or education that they can create a variety of products that will be very helpful to the customers.

One of the best things about this type of online business is that you can create products for free using nothing but your knowledge and some research. When you create information products, you also get to keep a large chunk of the money earned because there is essentially no overhead.

If this sounds like the kind of online business that you would like to start, here are three ways to do very well:

#1 – Pick a niche that pays

Some niches command a lot of money and some do not, so be sure that when researching your niche you pick one that has lots of paying customers. This is as easy as doing a search online and seeing if there are in fact products being sold in that niche of interest. The ideal niche is one that you are highly interested in and that pays well for your products.

#2 – Create a variety of products

In this digital age, people are craving a wide variety of formats, so if you decide to create your own products you have to create a variety of different types. Create ebooks, eCourses, videos, audio products, and anything else that increases your range of formats. Because of the ease of creation of all these products, those who do embrace the newer technology and include all of this variety will surely have an advantage over all those who remain “old-school” and stick solely to ebooks.

#3 – Build a targeted email list

One of the most important things you can have as an online entrepreneur is a highly targeted email list of leads who have shown interest in your products. The best ways to build a list are by giving away free items that will show people a lot of high quality information in exchange for their names and email addresses. The larger you build your list the more opportunities you will have to sell your existing products as well as launch all of your new products.