Video Production Business Tips – Get Rid Of Video Production Equipment Clutter to Make Money

When I get hold of video production equipment, I don’t have any intentions of taking it away. I want to keep things as long as I can. I still believe that there are a lot of video production owners who have the same attitude when it comes to buying gear.

The downside is I only get to use 10% of everything I have while the remaining 90% stay in the stock room and lose their value every day. I have so much stuff that I barely use all of them. I only get the gear that I frequently use on projects. The other ones only accumulate dust while they are stashed away.

While figuring out how to eliminate expenses on my studio, I saw that my wife kept on selling her old clothing, precious jewelry and other items on eBay. That was my realization point. I knew that I had to sell video equipment that I don’t normally use.

Why must I sell these gears?

Video production equipment assets depreciate over time. If I decided to sell my computer last year rather than this year, I would have been able to sell it at $300 to $500 higher. I have cameras, software, video and audio cables, speakers and a lot more that can sustain three to four studios. That’s how much excess equipment I have.

If you are trying to think of ideas to make money while there are no video production projects to do, take a look at your studio, find things that you want to keep and consider selling the rest. Furniture and fixtures, old cameras and other video stuffs that have been lying in your studio for a couple of years have to be sold. If you think that they will not be useful to you anymore, consider taking them out.

I will make $30000 more if I sell all of these things. However, I don’t think I have the time to put these in order and post them on eBay or Craigslist. This may be the right time to find an intern to do the task.

Although there’s a benefit in this strategy, be cautious not to sell something that is being used as collateral on your current bank loan. If you don’t know, take the advice of your accountant. Ask for your options. Depreciated assets listed in your records also have different tax computations. Make sure that you talk to your accountant about this too to avoid any discrepancies with your video production equipment listings.

A Product & Business Opportunity No One Should Be Without

The Lost Society

The Perception

All throughout North America and Canada there seems to be a growing need for legal assistance for everyday life situations. However, most people fail to seek out legal counsel for one reason or another. Maybe they feel as if they could not afford the lawyer’s fees, or they may feel that if they ignore the problem it will simply work itself out, or they may even think that their situation is not serious enough to warrant a lawyer’s assistance.

After reading several message boards where members where asking questions seeking free advice for very serious situations all they got was advice without getting solutions. It is now more apparent that the need for legal counsel is even larger than previously perceived.

The Research

During my reading, I learned of a serious situation where one of the members (a couple) is in great need of a lawyer’s assistance but the member seems reluctant to seek legal counsel because they are on fixed incomes and collectively brings in less than $1,700 per month. From this single situation, you can gather that there are a lot more people who are in dire need of legal counsel but sit by idle day after day doing nothing about their situation for one or more of the reasons stated above.

The Horror

It is horrifying to learn that hundreds, thousands, and even millions of people are living day to day without legal representation. The need for legal counsel is just as important as having insurance and medical coverage. For your legal peace of mind, you should have quick access to grade-A legal counsel in your back pocket or purse. In North America and Canada, access to legal counsel is highly necessary in our litigious society.

The largest sectors of the North American population locked out from quality legal counsel consists of the low-income earners, the very poor, and the homeless. However, in 1972, an astute businessperson and entrepreneur, Harland Stonecipher, saw the overwhelming need for quality legal access for the masses and not just for those who can afford high quality legal services. The scales of Justice were very unbalanced then.

However, today Harland’s passion for creating the products and services that provides legal access to the masses is now a huge reality. As an added bonus to the products and services, Harland has also made it possible for anyone to build their own business and increase their income by showing others haw to empower their life and the lives of their family and friends. Mr. Stonecipher’s vision and passion has made “Equal Justice” available for all.

Video Production Business Tips – Attract More Clients Through Public Speaking

One of the best ways to demonstrate your expertise while attracting video production customers is to develop a presentation that educates your target market and search for opportunities to speak at local, regional and national meetings or conferences.

Here are a few strategies I’ve picked up over the years that you can use to develop presentations that get results.

1. Decide EXACTLY who you want to do business with and make sure you start developing your presentation with that customer in mind.

Do you want to speak to high-end brides, corporate marketers or parents of college-bound student athletes or safety managers for manufacturing facilities. A generic presentation isn’t going to be of interest to any of these people so you have to speak to the exact things they are interested in most if you want to get results.

2. Create an outline that lists the exact points you want to teach during the presentation.

This is an important step because the rest of your presentation will be built by using the outline as the blueprint. Spend a lot of time with this phase to make sure you will have great content to present to your audience. I’ve found that the best way to create the outline is to first figure out the main topic I want to teach on, followed by about 3 sub-topics for each main topic. Then, I’ll try to come up with a clever spin on the topic/sub-topic titles just to keep it interesting (or maybe just so I can prove that I’m clever!).

3. Plan on showcasing some of your best work during the presentation.

Don’t waste a lot of time showing videos but I’d plan to carve out at least 5 minutes if you are presenting for 30 minutes. If your presentation will be an hour, plan for 10 minutes of videos. Make sure you only show your BEST work! This isn’t the time to show off a sub-par project just because it fits with your presentation topic. If it’s not amazing, don’t show it! Period.

4. Use a program like Apple Keynote or PowerPoint to develop your slides.

People are used to seeing a slide deck during a presentation so use one of these programs to make it look as professional as possible. I personally prefer Apple Keynote over PowerPoint because some of the templates that come with the app are pretty sweet and the animation options (I believe) are more creative overall.

Make sure you brand your slides with your logo and web address wherever possible the audience will absolutely know who’s giving the presentation and how to contact you.

5. If cost-effective, print the slide deck out for the audience members so they can take notes during the presentation.

I’ve had better results when the audience has been more engaged with my presentation. One way for them to do that is to give them printed versions of your slide deck so they can follow along and take notes. If they write down notes during the presentation, they’ll usually be sure to have them when they leave which means your brand and information will be easily accessible to them down the road when they are ready to hire you!

6. Have a professional record your presentation.

I’m preaching to the choir here but seriously, make sure you don’t ever present in a public forum unless you can record it at the same time. It’s a huge credibility booster when you can send a link to a prospective client that shows you are clearly an expert in your field. Your competitors won’t have that so you’ll be the rock star in their eyes!

The recorded presentation can also be used as a way to collect email addresses from interested prospects by offering it on your website.

7. Market your presentation to professional associations who cater to your target customer.

Once your presentation is ready for prime time, start reaching out to professional associations that serve your target market and offer to speak on your topic. Most organizations (especially local) are desperate for speakers so it shouldn’t be hard to get a slot as long as you can demonstrate your expertise with a copy of your outline, slide deck and links to your website, work samples and client testimonials.

8. Offer to send the edited video of your presentation to audience members.

This can be a great way to collect contact information from several of the people in the audience. Pass around a clipboard with a sheet on it and ask them to fill out their name and email address. Then, after the video is edited, send them a link so they can share it with others. I highly recommend that you post the link to YouTube, Facebook or some other viral video sharing site so they’ll be able to easily share it with friends, colleagues, etc.

Video Production Business Tips – Are You Losing Profits When You Screen Calls?

In the few years of being in the video production industry, how often do you screen your calls?

I’ll guess that you screen them every time the phone rings and if you don’t recognize the phone number, you let it go to voicemail. After all, if it’s an important call, they’ll leave a message right?

But what’s the cost of letting it go to voicemail?

Advertising Agencies, out-of-town video producers or corporations that need to book a videographer right away often won’t leave a message. And if they do, by the time you call them back, they will have already booked another shooter.

In the past week, I’ve let two such calls go to voicemail and both actually left messages regarding the immediate need for a videographer. I checked both messages a couple hours later. When I called them back, both had already booked other videographers.

I thought to myself, “Holy Crap! Really? They booked another videographer that fast?”

Yes.

By not answering the phone when they called, I lost close to $3,000 in sales on what sounded like incredibly simple shoots.

After kicking myself in the tail for a few days because I know better, I vowed to always answer the phone when I don’t recognize the number unless I’m in a meeting or in the middle of a shoot.

Today, I received a call from an “unknown” number. At first, I thought this is just another sales call and I don’t have time to deal with it. Then, I remembered the pain of losing an easy $3,000 last week so I grabbed the phone and answered it.

The person on the other line said, “Hi, I’m Mrs. Corporate Client in California and I need a videographer to shoot highlights at a 2 hour event next Thursday night and to edit the footage into a short news-style package. My budget is $2,000. Can you help me with this?”

After a brief conversation and a quick contract, the deal was done.

That might be the quickest $2,000 I’ve sold in a really long time. Seriously, it took ten minutes to close $2,000 in business just because I answered the phone.

The point in all this is that many clients who are calling you from out of town don’t want to spend a lot of time researching and comparing rates between several video production companies. They simply don’t have time to deal with it so the first warm body that answers the phone wins. Period!

Sure, they may glance at your website to make sure you are qualified but in a lot of cases, the only credential they require is that your website popped up on Google when they searched for “corporate video” or whatever for your location.

Now, most of these callers will have an idea in their head on how much they want to spend for your service. If and when they ask what your day or half day rate is, tell them that you usually handle these types of shoots for $X amount of dollars. Then follow up quickly by asking, “Does that work for your budget?”

If they say, “Yes”, get to a point quickly where you can send them your contract. If they answer, “No”, ask, “What budget do you have in mind? I’d love to work with you on this so we may be able to work something out.”

Then, if they come back with a number you can live with, book it. If they are too low then it’s up to you whether you want to turn it down or take it.

Just remember that in today’s economy, a bird in the hand is better than two in a bush. I think that as long as you can cover your costs, you should strongly consider taking the deal. After all, it’s money flowing into your bank account and you’ll have the opportunity to win a client for life.

They won’t hire you all the time, but if they ever need a video production company to shoot something within a few hundred miles to your studio, they’ll call you first. The lifetime value of that client has potential to be very profitable.

BOTTOM LINE: Answer the phone. You can always hang up if it’s a sales call but there is a good chance you’ll lose business if you let potential clients go to voicemail.